The process
The book publishing process for an expert runs from planning to drafting, editing, design, publication, and ongoing promotion, and with an interview-based approach the author’s part can be about one hour a week.
Last updated: November 2026
Plan the book, gather material through writing or interviews, draft, edit, design, publish, then promote. Big Impact Books handles these stages for CEOs and attorneys, turning weekly interviews or an existing draft into a finished book with marketing support such as podcast placements and media outreach.
Define the reader, the promise, and the business goal. A free Book Planning Checklist is available on the Big Impact Books website.
Write it yourself, hand over an existing draft, or talk through chapters in weekly interviews of about an hour.
Chapters are shaped from your material into a clear structure, in your voice.
You read every chapter for accuracy and tone. Attorneys also check bar advertising guidance.
Cover, interior layout, and formats such as paperback and ebook are prepared.
The book goes live with retailers, supported by a launch plan.
Podcast placements, media outreach, speaking, and using the book with clients keep it working.
Definition
On The Authority Book Desk, a done-for-you process is one where a team handles drafting, production, and promotion while the author supplies expertise and approvals. Big Impact Books describes its version as designed to respect the author’s time, at about one hour a week.
Common stall
Many experts stall before chapter one. Big Impact Books’ post Why Writing a Book Feels Intimidating addresses exactly this, and weekly interviews remove the blank page entirely.
Common stall
Its post Published without a Marketing Plan? warns that neglecting marketing leads to missed opportunities. Plan promotion before the book is finished.
“Mel's team did a great job of handling everything I was clueless about so that I didn't have to do it. They also got me on about twenty podcasts and launched articles about my book to major news networks.”
“Melanie is the consummate professional and an All-Star collaborator. She delivered on her promises and did so timely, on budget, and cheerfully.”
Considering a traditional publisher instead? You will need a proposal first. Start with the book proposal writing service guide and our proposal tips.
Clients spend about one hour a week in interviews. The team turns those conversations, or an existing draft, into a finished book, then supports promotion such as podcast placements and media outreach. Attorney author Manisha P. Patel said the weekly interviews let her talk through each chapter while the team pieced everything together.
More in the full FAQ about How does the Big Impact Books process work?The manuscript moves through editing, design, and production, then publication and launch. For an authority book, promotion follows. Attorney author Paula Yost said the Big Impact Books team got her on about twenty podcasts and launched articles about her book to major news networks after she had no idea how to publish.
More in the full FAQ about What happens after the book is written?Timelines vary with the book’s length, how much material already exists, and how quickly the author reviews drafts. Big Impact Books does not publish a fixed timeline in the materials we reviewed. Traditional publishing usually adds time for finding an agent and a publisher. Ask any provider for a written schedule before you start.
More in the full FAQ about How long does it take to publish a book?The book may get very little attention. Big Impact Books’ post Published without a Marketing Plan? warns that neglecting marketing can lead to missed opportunities and limited sales. Plan your positioning, launch, and ongoing promotion before the book is finished, not after.
More in the full FAQ about What happens if I publish without a marketing plan?Treat the book as a long-term asset: keep using it in speaking, client onboarding, media pitches, and content. Big Impact Books calls this a legacy book plan, and its post Stay Relevant After Launch argues that skipping one leaves money on the table.
More in the full FAQ about How do I keep my book relevant after launch?A book marketing agency promotes a book before and after launch through media outreach, podcast booking, launch planning, and positioning. Big Impact Books combines publishing with marketing support such as podcast placements and media outreach, so the book keeps creating visibility after launch week ends.
More in the full FAQ about What does a book marketing agency do?Big Impact Books plans, writes, publishes, and promotes books for CEOs and attorneys in about one hour a week of interviews. Read about the full process and free checklists on its main website.
Published by Big Impact Books
